The automotive industry is at an important turning point. In an age where nearly anything can be bought with the click of a button, automotive retail remains one of the few sectors where this is not so common.
Customer expectations are changing. In fact, according to a study by Cox Automotive, only one in three customers is “very satisfied” with the current mode of buying a car, which is often long-drawn-out, requires tons of paperwork, and extensive interaction with salespersons. This is a very different experience from what customers have come to expect with most other forms of shopping, which is largely digitised to be seamless, convenient and self-service.
Despite these changing expectations, buying a car is a big deal to most customers, something that requires more information, support and consideration than buying a clothing item or groceries. The need of the hour therefore for automotive retailers is to provide a simplified, seamless customer experience, with support on-demand that is quick, personalised and low-key. Many current digital solutions have complex software interfaces that customers are forced to learn to navigate - it doesn’t solve the problem. Simultaneously, they don’t address the needs of employees to provide the best services to customers; easy access to relevant information, manage tasks, and overall project management.
Enter Oorjit’s Conversational AI: a revolutionary chatbot approach towards automotive retail.
Oorjit has consistently focused on enhancing business processes through innovative technology, facilitating meaningful customer interactions, and elevating the overall customer experience. The newest innovation in the Oorjit Experience Suite, Conversational AI, enables employees to work more effectively, streamline communication, and enhance overall productivity, providing customers with easy and memorable auto retail experiences.
Conversational AI streamlines communication. Employees can respond to customer inquiries using Conversational AI, schedule appointments, and resolve issues quickly and efficiently. This guarantees timely interactions with customers, improving loyalty and transparency.
Further, Conversational AI simplifies task management. It allows employees to create, assign, and track tasks effortlessly, assists in setting deadlines and assigning responsibilities for timely delivery, thereby elevating employee experience.
The product also includes an Information Access feature, which ensures that employees have the information at their fingertips. Employees gain instant access to essential information and documents, whether it is retrieving customer data, product details, or company policies, therefore reducing delays and improving decision-making.
To enhance operational efficiency, Conversational AI also includes task management features which enable employees to manage schedules, coordinate meetings, and plan projects through chat boxes. This creates a major platform for efficient operations and better use of time and resources with clarity.
Oorjit plans to roll out Conversational AI in the automotive industry, to transform the dealership operations and service centre operations. By utilising the power of conversational AI, Oorjit aims to create new benchmarks in employee management and customer service. AI integration also enhances operational efficiency and elevates the overall customer experience, setting a new bar for excellence in the industry.
Oorjit is ISPG’s flagship digital automotive experience brand, providing innovative solutions to enhance the way dealerships and manufacturers engage with customers. The Oorjit Experience Suite is leading the automotive industry into a new era of digital engagement, streamlining operations and improving customer satisfaction.
