On June 5, 2024, ISPG unveiled its latest innovation — the Oorjit Experience Suite, a comprehensive digital solution designed to transform the automotive customer journey. By bringing together the needs of both customers and dealerships, the suite bridges the gap between them to create a smooth and rewarding experience throughout the process — from digital retail to after-sales service.

With advanced analytics, intuitive interfaces, and continuous engagement, Oorjit’s Experience Suite is set to improve customer satisfaction and build long-term loyalty.

The Experience Suite is designed to have specialised products dedicated to every phase of a customer’s journey. During the Explore phase of the journey, customers can effortlessly view and configure vehicles, while accessing precise information through products like Content Pro and Digital Retail, to make well-informed decisions.

Content Pro is a focused content manager which ensures that all digital assets and information are managed systematically, to keep the facts and details current and easily accessible. On the other hand, Digital Retail streamlines the car-buying process, offering a seamless and engaging experience, end-to-end.During the Connect phase, products like CRM and Chat 360 facilitate real-time connections between customers and businesses, ensuring personalised and responsive communication. CRM provides a single platform for all operations, including sales, service, parts and support. It enhances customer relationship management by overseeing all sales and after-sales activities, fostering strong customer bonds and improving operational efficiency. With Chat 360, dealerships can also engage customers with real-time, personalised chats, ensuring clear, transparent and responsive communication.

Showroom experiences are made memorable and engaging for visitors through digital interfaces like In Showroom. It creates immersive showroom experiences through interactive audio and visual elements to inform and enrich customers as they explore vehicles. Taking convenience a step further, In Showroom also offers customers instant digital showroom experiences on their phone.

Finally, Oorjit ensures that the after sales experience continues to encourage customer loyalty and satisfaction with digital solutions that make parts and service bookings simple and convenient. The Digital Service product delivers personalised service experiences, simplifying the process for customers to schedule service appointments. On the other hand, the Parts Portal offers a quick and user-friendly way for customers to find and purchase parts through a simple and intuitive portal, ensuring that they have access to the parts they need.

The Oorjit Experience Suite is designed to take customer engagement and dealership efficiency to the next level. By offering a unified system for managing digital retail, service bookings, and parts ordering, Oorjit is transforming how dealerships connect with their customers. This suite sets new standards for customer interaction, helping businesses build stronger, more lasting relationships with their clients.

About Oorjit

Oorjit is ISPG’s flagship digital automotive experience brand, providing innovative solutions to enhance the way dealerships and manufacturers engage with customers. The Oorjit Experience Suite is leading the automotive industry into a new era of digital engagement, streamlining operations and improving customer satisfaction.