Artificial Intelligence (AI) is no longer just a futuristic concept; it’s transforming the mobility industry. From autonomous driving features like autopilot, automating braking, to Tesla's D1 chip, AI is reshaping how we move and interact with vehicles. As AI’s impact on mobility becomes more evident, businesses and consumers are increasingly focused on how it’s driving change in customer experience, operational efficiency, and real-time decision-making.

With ISPG’s brands like Oorjit and Pedal Mobility, AI isn’t just an addition—it’s central to creating seamless, personalised, and intelligent mobility solutions. This knowledge-based approach reflects ISPG’s commitment to leading with innovation and staying ahead in a rapidly evolving industry.

ISPG’s use of AI spans three key areas in mobility: pattern recognition, predictive analysis, and system intelligence — each transforming the customer and employee experience.

First, pattern recognition and learning capabilities allow AI to personalise experiences across ISPG’s brands. Pedal Mobility, for example, uses AI to create customised learning paths for students based on their performance, pace and needs. Real-time feedback in driving lessons further enhances learning, offering actionable insights that mimic human coaching. In parallel, Oorjit’s AI-powered chatbots deliver 24/7 personalised support by analysing customer data, making every interaction relevant and timely. AI also empowers sales teams with insights into customer preferences, enabling them to offer products and solutions tailored to individual needs.

AI also strengthens decision-making and predictive analysis, enabling our brands to streamline resource management and planning. Oorjit’s predictive analytics uses market trends and deep assessment of customer behaviours to assist dealerships in managing inventory effectively, by forecasting customer demand to help dealerships stock the right vehicles to match customer needs. On the other hand, Pedal Mobility uses AI to automate scheduling and track student progress, providing regulators with data insights for informed decision-making and improving the overall quality and consistency of training.

Finally, AI’s system intelligence improves efficiency by simplifying complex processes. Oorjit guides customers through every stage of the sales journey, from inquiry to purchase, providing superior financing options and reducing human error by maximising automation. Post-sale, it keeps customers engaged with timely reminders for maintenance and relevant offers, ensuring a complete, customer-centric experience.

AI is revolutionising business communication by making it instant, personalised, and available across channels. With AI handling responses and assisting customers in real time, businesses can meet customer needs with unmatched efficiency, building trust and loyalty along the way. Generative AI is therefore reshaping the way companies engage with customers, manage inventory, and deliver personalised services, creating a future that’s customer-focused, data-driven, and efficient.