In February 2024, Oorjit announced their strategic partnership with automotive technology giant, Keyloop. The goal: to create a transparent, user-friendly, unified experience for customers and automotive dealerships alike.

The partnership combines the strengths of both technologies. Oorjit’s customer experience solutions—including the Digital Showroom, Service Appointment Booking App, and Parts Portal—now integrate seamlessly with Keyloop’s DMS, enabling dealerships to deliver a more connected, efficient, and customer-focused experience at every touchpoint.

For customers, this opens up a world of possibilities, from exploring vehicles in a digital showroom to booking service appointments and ordering parts with ease. Dealerships, meanwhile, benefit from streamlined processes and real-time data integration, gaining valuable insights into customer behaviour, sales trends, and operational performance. With optimised processes reducing operational hurdles, automotive retail is about to get more efficient and responsive for everyone.

This partnership is primed to redefine the standards of automotive service and customer satisfaction: but let’s break down what that really means.

With the integration of Oorjit Digital Showroom in DMS, inventory and pricing updates are reflected in the Digital Showroom in real-time, giving customers visibility of price changes, promotions and discounts as they occur. As a result, dealerships can capture customers as soon as they show interest, with leads directly updated in the DMS. The combined speed and efficiency of the integrated technologies empowers dealerships to promptly follow-up and convert customers, with minimal lag.

Oorjit’s Service Appointment Booking App makes booking services and schedules effortless for customers. With its integration into the DMS, these bookings are directly updated in the backend, automating the process for dealers. The app also provides access to a customer’s full-service history, making it easier for customers to keep track of their servicing schedules and planning for timely follow-ups. Further, the app automatically sends reminders and notifications about upcoming appointments, enhancing customer convenience and engagement. This also eliminates the possibility of losing customers due to human error for dealerships.

The Oorjit Parts Portal displays real-time inventory levels of automotive parts and accessories. When customers place orders through the portal, they are automatically updated in the DMS, allowing dealerships to manage their inventory efficiently and giving customers the ability to track their orders, every step of the way.

Oorjit’s collaboration with Keyloop marks a big step towards a more transparent, efficient, and customer-centric automotive industry. It’s a game-changer for dealerships seeking a seamless, connected system. With its integration of customer-facing front-end operations and efficient back-end record-keeping, this collaboration is revolutionising auto retailing.

About Oorjit

Oorjit is ISPG’s flagship digital automotive experience brand. Through Oorjit, we provide experience focused digital solutions that transform the way dealerships and manufacturers connect and engage with their customers.